UX design process

The method in the madness 

Below I’ve broken down my 4D UX design process. I believe that good design originates directly from good process. Whether I’m starting an oil painting or an app it’s the creative processes I’ve honed over years of experience that guide me in consistently delivering products clients love.



  • Research & ideation
  • Requirement gathering & business analysis.
  • Stakeholder & SME Interviews.
  • Competitive analysis 
  • Task analysis
  • User interviews


  • Personas 
  • User stories 
  • Storyboards 
  • User journey maps 
  • User experience maps
  • Information architecture 
  • Taxonomy 
  • KPI's
  • Feature prioritisation


  • Site maps
  • Sketches 
  • Wireframes
  • Low fidelity prototypes 
  • Mood boards 
  • Style tiles 
  • Interaction design
  • Visual design
  • Usability testing 
  • High fidelity Prototypes 


  • Design Deliverables
  • High fidelity prototypes 
  • Style sheets 
  • Pattern library 
  • User feedback 
  • improvement plans 
  • Metric analysis 
  • Celebratory drinks

UX Case studies

Screen Shot 2017-06-25 at 16.19.14.png

Grainger Global Online

Role: UX Designer

WW Grainger is a Fortune 500 global industrial supplier. Grainger Global is a wholly owned subsidiary of WW Grainger based in London and is the holding company that houses WW Grainger’s European Operations. Whilst at Grainger Global I’ve been working on Cromwell Direct (UK).

Desktop Landscape.png


Role: Lead UX Designer

Pinipa is an Enterprise SaaS Management tool, currently in Microsoft Ventures Accelerator. Primarily focusing on solving the problems incurred by SMR legislation on senior management within the banking sector. Guiding Pinipa through a major pivot. Overseeing the design process from initial product ideation and conception to delivery, deployment and further iteration. I was a key player in a truly agile team and made a real impact. For more information, click the link bellow.  



Role: Lead UX Designer

This app is a celebration of movement, an app designed to motivate, inspire and educate you on movement in all it's forms. Take classes & get moving with world class athletes, nutritionists and motivation speakers.

test bg.jpg


UI Design 

A collection of my UI design both professional and personal. Martin LeBlanc said that "A user interface is like a joke. If you have to explain it, it's not that good." I couldn't agree more, so lets let the work do the talking. 

fresh 2.jpg
music ui.jpg


Fancy some more?


My photography portfolio's a blend of my professional and personal work, from interiors to products and fashion shoots.

 My Illustration portfolio's a personal collection. From pencil sketches and gold leaf, to digital painting and everything in-between. 


I'm always on the look out for exciting new projects, don't hesitate to contact me.